TRYNYTYhealth:enablement
MA Enrollment Explorer / States / Kentucky

Medicare Advantage in Kentucky: enrollment, penetration and market share

563,613 people in Kentucky were enrolled in Medicare Advantage in October 2026. 55.5% of the state's 1,016,063 eligible Medicare beneficiaries are in Medicare Advantage, +0.5 pts since October 2025. Humana Inc. is the largest parent organization with 53% of reported enrollment; 22 parent organizations have 11 or more members, and the market's HHI is 3,286 (highly concentrated). Through the 2026 Annual Election Period (December to February), reported MA enrollment in Kentucky changed by +8,045 (+1.5%).

55.5%MA penetration, October 2026
564KMA enrollees
22parent organizations (11+ members)
3,286HHI, highly concentrated
Open Kentucky on the market mapMSSP ACOs in Kentucky

Parent organizations in Kentucky

Parent organizationMembersChangeShareShare change
Humana Inc.293,990+80,13352.6%+13.4 pts
Elevance Health, Inc.83,962−35,11715.0%−6.8 pts
UnitedHealth Group, Inc.76,049−42,74713.6%−8.2 pts
CVS Health Corporation41,201−8507.4%−0.3 pts
Centene Corporation39,359−5027.0%−0.3 pts
Devoted Health, Inc.11,211+8,9042.0%+1.6 pts
Health Care Service Corporation3,900+3,2670.7%+0.6 pts
UMWA Health and Retirement Funds2,935−1410.5%−0.04 pts
Highmark Health1,610−660.3%−0.02 pts
Molina Healthcare, Inc.1,227+880.2%+0.01 pts
Lumeris Group Holdings Corporation1,076+1790.2%+0.03 pts
BrightSpring Health Services, Inc.838+1550.1%+0.02 pts
C & O Employees' Hospital Association401−44under 0.1%−0.01 pts
Blue Cross Blue Shield of Michigan Mutual Ins. Co.303+13under 0.1%+0.00 pts
One Senior Care, Inc.228+70under 0.1%+0.01 pts
Volunteers of America National Services202+77under 0.1%+0.01 pts
American Health Management, Inc.183+45under 0.1%+0.01 pts
BoldAge PACE, LLC122+60under 0.1%+0.01 pts
Hospice of the Bluegrass, Inc.76+23under 0.1%+0.00 pts
Hosparus Health Inc50+22under 0.1%+0.00 pts

Change and share change are since October 2025. Shares are of reported enrollment in the CMS State/County/Contract file.

Counties

CountyMA enrolleesPenetrationLeading parent
Jefferson County82,43951.0%Humana Inc. 61%
Fayette County30,67854.5%Humana Inc. 59%
Kenton County18,80356.3%Humana Inc. 51%
Boone County14,87056.5%Humana Inc. 52%
Warren County12,86052.9%Humana Inc. 43%
Daviess County12,40151.7%Humana Inc. 53%
Madison County11,57959.4%Humana Inc. 53%
Campbell County11,11356.1%Humana Inc. 54%
Hardin County10,83145.6%Humana Inc. 50%
Pulaski County10,66258.8%Humana Inc. 52%
Pike County10,27566.7%Humana Inc. 46%
Bullitt County9,46150.9%Humana Inc. 57%
Laurel County8,90559.1%Humana Inc. 40%
Franklin County8,59956.6%Humana Inc. 72%
McCracken County8,36548.1%Humana Inc. 54%
Boyd County6,90459.3%Humana Inc. 41%
Floyd County6,69668.0%Humana Inc. 35%
Jessamine County6,49755.5%Humana Inc. 61%
Christian County6,25850.9%Humana Inc. 61%
Henderson County6,05956.0%Humana Inc. 56%
Hopkins County5,98453.8%Humana Inc. 58%
Scott County5,98056.1%Humana Inc. 56%
Barren County5,85653.0%Humana Inc. 44%
Whitley County5,73466.3%Humana Inc. 43%
Greenup County5,48556.9%Humana Inc. 34%
Clark County5,41361.9%Humana Inc. 54%
Nelson County5,26345.5%Humana Inc. 53%
Shelby County5,17449.2%Humana Inc. 61%
Oldham County5,16739.9%Humana Inc. 51%
Graves County5,02556.6%Humana Inc. 43%
Knox County4,81661.7%Humana Inc. 41%
Muhlenberg County4,58658.4%Humana Inc. 51%
Carter County4,50465.2%Humana Inc. 36%
Harlan County4,48664.5%Humana Inc. 44%
Calloway County4,27249.0%Humana Inc. 57%
Marshall County4,27246.2%Humana Inc. 50%
Perry County4,19762.8%Humana Inc. 46%
Boyle County4,19355.5%Humana Inc. 62%
Montgomery County4,04062.4%Humana Inc. 51%
Letcher County4,01067.0%Humana Inc. 42%
Johnson County3,91965.9%Humana Inc. 45%
Lincoln County3,86861.6%Humana Inc. 58%
Grayson County3,84655.4%Humana Inc. 51%
Woodford County3,78054.7%Humana Inc. 67%
Grant County3,77065.2%Humana Inc. 57%
Bell County3,75959.7%Humana Inc. 45%
Logan County3,50652.4%Humana Inc. 46%
Mercer County3,49359.0%Humana Inc. 57%
Rowan County3,46868.1%Humana Inc. 47%
Clay County3,44271.4%Humana Inc. 41%
Ohio County3,44259.0%Humana Inc. 44%
Anderson County3,39862.1%Humana Inc. 62%
Wayne County3,33861.4%Humana Inc. 52%
Taylor County3,27450.5%Humana Inc. 50%
Meade County3,10648.7%Humana Inc. 49%
Breckinridge County2,82550.8%Humana Inc. 54%
Bourbon County2,81957.9%Humana Inc. 57%
Russell County2,71756.0%Humana Inc. 55%
Allen County2,70553.6%Humana Inc. 38%
Mason County2,63859.8%Humana Inc. 47%
Garrard County2,57957.9%Humana Inc. 52%
Rockcastle County2,57559.7%Humana Inc. 47%
Harrison County2,56553.3%Humana Inc. 59%
Lawrence County2,53963.1%Humana Inc. 44%
Hart County2,52954.6%Humana Inc. 41%
Adair County2,49351.5%Humana Inc. 53%
McCreary County2,46263.2%Humana Inc. 40%
Henry County2,45960.6%Humana Inc. 59%
Fleming County2,40863.5%Humana Inc. 48%
Estill County2,39764.7%Humana Inc. 51%
Knott County2,38264.2%Humana Inc. 46%
Simpson County2,36551.5%Humana Inc. 38%
Breathitt County2,34571.3%Humana Inc. 46%
Pendleton County2,31664.2%Humana Inc. 59%
Jackson County2,29069.5%Humana Inc. 51%
Magoffin County2,27370.3%Humana Inc. 53%
Morgan County2,27170.4%Humana Inc. 52%
Marion County2,23648.8%Humana Inc. 60%
Lewis County2,22469.1%Humana Inc. 41%
Spencer County2,21449.3%Humana Inc. 56%
Powell County2,17967.8%Humana Inc. 50%
Casey County2,14252.2%Humana Inc. 57%
Trigg County2,04248.3%Humana Inc. 57%
Larue County2,01854.2%Humana Inc. 48%
Bath County2,01366.6%Humana Inc. 46%
Leslie County1,99371.5%Humana Inc. 42%
Butler County1,90261.2%Humana Inc. 45%
Union County1,82456.0%Humana Inc. 46%
Martin County1,79268.1%Humana Inc. 45%
Webster County1,77355.9%Humana Inc. 50%
Edmonson County1,68252.8%Humana Inc. 37%
Caldwell County1,66750.4%Humana Inc. 63%
Green County1,66254.2%Humana Inc. 58%
Metcalfe County1,59859.1%Humana Inc. 48%
Owen County1,56054.5%Humana Inc. 68%
Carroll County1,52461.8%Humana Inc. 48%
Washington County1,44346.5%Humana Inc. 68%
Monroe County1,37250.9%Humana Inc. 43%
Clinton County1,36452.6%Humana Inc. 56%
McLean County1,36156.6%Humana Inc. 55%
Bracken County1,35363.4%Humana Inc. 47%
Wolfe County1,32772.7%Humana Inc. 41%
Livingston County1,30447.5%Humana Inc. 56%
Menifee County1,26168.9%Humana Inc. 45%
Todd County1,26048.1%Humana Inc. 57%
Lee County1,24570.4%Humana Inc. 46%
Lyon County1,23948.6%Humana Inc. 62%
Trimble County1,22858.0%Humana Inc. 48%
Nicholas County1,12563.1%Humana Inc. 61%
Crittenden County1,10748.5%Humana Inc. 59%
Gallatin County1,05683.7%Humana Inc. 49%
Hancock County1,05148.4%Humana Inc. 48%
Elliott County1,04162.6%Humana Inc. 45%
Cumberland County1,01252.0%Humana Inc. 48%
Fulton County98759.6%Humana Inc. 47%
Ballard County93946.8%Humana Inc. 57%
Owsley County75267.5%Humana Inc. 56%
Carlisle County70655.5%Humana Inc. 56%
Hickman County62249.0%Humana Inc. 55%
Robertson County34060.1%Humana Inc. 54%