Medicare Advantage in Pendleton County, Kentucky
2,316 people in Pendleton County, Kentucky were enrolled in Medicare Advantage in October 2026, 64.2% of 3,608 eligible beneficiaries (+1.6 pts since October 2025). Humana Inc. is the largest parent organization with 59% of reported enrollment; 7 parent organizations have 11 or more members and the HHI is 3,955 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 96 members here are in plans that terminate or leave the county. MA plans offered go from 42 to 40.
Parent organizations in Pendleton County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 1,347 | +321 | 59.2% |
| UnitedHealth Group, Inc. | 361 | −71 | 15.9% |
| Elevance Health, Inc. | 290 | −182 | 12.7% |
| Centene Corporation | 103 | +25 | 4.5% |
| Health Care Service Corporation | 78 | +55 | 3.4% |
| Devoted Health, Inc. | 56 | +24 | 2.5% |
| CVS Health Corporation | 42 | −76 | 1.8% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 669 beneficiaries in Pendleton County were assigned to 10 Medicare Shared Savings Program ACOs, 70.5% of assignable Original Medicare beneficiaries. Together, roughly 89% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.