Medicare Advantage in Hancock County, Kentucky
1,051 people in Hancock County, Kentucky were enrolled in Medicare Advantage in October 2026, 48.4% of 2,171 eligible beneficiaries (+5.6 pts since October 2025). Humana Inc. is the largest parent organization with 48% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 2,931 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 172 members here are in plans that terminate or leave the county. MA plans offered go from 31 to 25.
Parent organizations in Hancock County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 484 | +120 | 47.5% |
| UnitedHealth Group, Inc. | 169 | −55 | 16.6% |
| Elevance Health, Inc. | 144 | −46 | 14.1% |
| Health Care Service Corporation | 118 | new | 11.6% |
| Centene Corporation | 74 | +12 | 7.3% |
| CVS Health Corporation | 29 | −13 | 2.8% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 503 beneficiaries in Hancock County were assigned to 17 Medicare Shared Savings Program ACOs, 54.8% of assignable Original Medicare beneficiaries. Together, roughly 77% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.