Medicare Advantage in Ballard County, Kentucky
939 people in Ballard County, Kentucky were enrolled in Medicare Advantage in October 2026, 46.8% of 2,007 eligible beneficiaries (+0.4 pts since October 2025). Humana Inc. is the largest parent organization with 57% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 3,869 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 56 members here are in plans that terminate or leave the county. MA plans offered go from 30 to 30.
Parent organizations in Ballard County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 516 | +128 | 57.1% |
| UnitedHealth Group, Inc. | 156 | −53 | 17.3% |
| Elevance Health, Inc. | 147 | −61 | 16.3% |
| Centene Corporation | 52 | −13 | 5.8% |
| CVS Health Corporation | 20 | +1 | 2.2% |
| Highmark Health | 12 | −1 | 1.3% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 677 beneficiaries in Ballard County were assigned to 13 Medicare Shared Savings Program ACOs, 77.1% of assignable Original Medicare beneficiaries. Together, roughly 88% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.