Medicare Advantage in Russell County, Kentucky
2,717 people in Russell County, Kentucky were enrolled in Medicare Advantage in October 2026, 56.0% of 4,855 eligible beneficiaries (+1.1 pts since October 2025). Humana Inc. is the largest parent organization with 55% of reported enrollment; 7 parent organizations have 11 or more members and the HHI is 3,556 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 309 members here are in plans that terminate or leave the county. MA plans offered go from 36 to 31.
Parent organizations in Russell County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 1,481 | +370 | 55.0% |
| UnitedHealth Group, Inc. | 472 | −163 | 17.5% |
| Elevance Health, Inc. | 294 | −167 | 10.9% |
| Centene Corporation | 200 | +4 | 7.4% |
| CVS Health Corporation | 184 | −8 | 6.8% |
| Devoted Health, Inc. | 51 | new | 1.9% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 11 | 0 | 0.4% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 710 beneficiaries in Russell County were assigned to 29 Medicare Shared Savings Program ACOs, 38.8% of assignable Original Medicare beneficiaries. Together, roughly 73% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.