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MA Enrollment Explorer / Wisconsin / St. Croix County

Medicare Advantage in St. Croix County, Wisconsin

9,676 people in St. Croix County, Wisconsin were enrolled in Medicare Advantage in October 2026, 47.6% of 20,336 eligible beneficiaries (−4.2 pts since October 2025). Medica Holding Company is the largest parent organization with 60% of reported enrollment; 8 parent organizations have 11 or more members and the HHI is 3,992 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 123 members here are in plans that terminate or leave the county. MA plans offered go from 14 to 14.

47.6%MA penetration, October 2026
9,676MA enrollees
60%leading parent's share
6.2%MSSP ACO share of Original Medicare, PY 2024
Open the county on the market mapMedicare Advantage in Wisconsin

Parent organizations in St. Croix County

Parent organizationMembersChange since October 2025Share
Medica Holding Company5,765+92359.9%
HealthPartners, Inc.1,349+25914.0%
UnitedHealth Group, Inc.1,185−71912.3%
Humana Inc.567+1445.9%
Group Health Cooperative of Eau Claire425new4.4%
Elevance Health, Inc.180−1,3331.9%
Aware Integrated, Inc.100+691.0%
CVS Health Corporation57−40.6%

CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.

Value-based care alongside MA

In PY 2024, 416 beneficiaries in St. Croix County were assigned to 44 Medicare Shared Savings Program ACOs, 6.2% of assignable Original Medicare beneficiaries. Together, roughly 51% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.