Medicare Advantage in Price County, Wisconsin
2,687 people in Price County, Wisconsin were enrolled in Medicare Advantage in October 2026, 52.8% of 5,092 eligible beneficiaries (−1.2 pts since October 2025). Sanford Health is the largest parent organization with 66% of reported enrollment; 9 parent organizations have 11 or more members and the HHI is 4,667 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 779 members here are in plans that terminate or leave the county, and Aspirus, Inc. leaves. MA plans offered go from 18 to 16.
Parent organizations in Price County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Sanford Health | 1,767 | +180 | 66.5% |
| UnitedHealth Group, Inc. | 299 | −31 | 11.2% |
| Aspirus, Inc. | 181 | +128 | 6.8% |
| Elevance Health, Inc. | 171 | −399 | 6.4% |
| Humana Inc. | 155 | +41 | 5.8% |
| CVS Health Corporation | 34 | −2 | 1.3% |
| Medica Holding Company | 26 | new | 1.0% |
| Network Health, Inc. | 14 | new | 0.5% |
| Group Health Cooperative of Eau Claire | 12 | new | 0.5% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 58 beneficiaries in Price County were assigned to 18 Medicare Shared Savings Program ACOs, 3.2% of assignable Original Medicare beneficiaries. Together, roughly 54% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.