Medicare Advantage in Pepin County, Wisconsin
922 people in Pepin County, Wisconsin were enrolled in Medicare Advantage in October 2026, 40.5% of 2,275 eligible beneficiaries (−0.9 pts since October 2025). Sanford Health is the largest parent organization with 52% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 3,345 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 515 members here are in plans that terminate or leave the county, and Sanford Health leaves. MA plans offered go from 26 to 20.
Parent organizations in Pepin County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Sanford Health | 467 | −29 | 52.2% |
| Medica Holding Company | 166 | +150 | 18.5% |
| Humana Inc. | 109 | +5 | 12.2% |
| UnitedHealth Group, Inc. | 83 | −60 | 9.3% |
| Elevance Health, Inc. | 58 | −94 | 6.5% |
| Group Health Cooperative of Eau Claire | 12 | new | 1.3% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 375 beneficiaries in Pepin County were assigned to 10 Medicare Shared Savings Program ACOs, 36.0% of assignable Original Medicare beneficiaries. Together, roughly 62% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.