Medicare Advantage in Crawford County, Wisconsin
1,515 people in Crawford County, Wisconsin were enrolled in Medicare Advantage in October 2026, 31.9% of 4,745 eligible beneficiaries (−14.8 pts since October 2025). Humana Inc. is the largest parent organization with 31% of reported enrollment; 9 parent organizations have 11 or more members and the HHI is 1,978 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 675 members here are in plans that terminate or leave the county, and Sanford Health leaves. MA plans offered go from 19 to 12.
Parent organizations in Crawford County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 463 | +208 | 30.9% |
| Sanford Health | 282 | +225 | 18.8% |
| UnitedHealth Group, Inc. | 282 | −125 | 18.8% |
| Elevance Health, Inc. | 213 | −164 | 14.2% |
| Group Health Cooperative of Eau Claire | 116 | new | 7.7% |
| Medical Associates Clinic, P.C. | 106 | +22 | 7.1% |
| Molina Healthcare, Inc. | 13 | new | 0.9% |
| Network Health, Inc. | 12 | new | 0.8% |
| CVS Health Corporation | 11 | −1 | 0.7% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,144 beneficiaries in Crawford County were assigned to 13 Medicare Shared Savings Program ACOs, 65.3% of assignable Original Medicare beneficiaries. Together, roughly 76% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.