Medicare Advantage in Rockingham County, Virginia
6,230 people in Rockingham County, Virginia were enrolled in Medicare Advantage in October 2026, 30.1% of 20,672 eligible beneficiaries (+0.00 pts since October 2025). Humana Inc. is the largest parent organization with 49% of reported enrollment; 5 parent organizations have 11 or more members and the HHI is 4,149 (highly concentrated). HRSA classifies the county as partly rural. For 2027, 43 members here are in plans that terminate or leave the county. MA plans offered go from 19 to 20.
Parent organizations in Rockingham County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 3,014 | +926 | 48.7% |
| Elevance Health, Inc. | 2,586 | +1,262 | 41.8% |
| CVS Health Corporation | 250 | −90 | 4.0% |
| UnitedHealth Group, Inc. | 192 | −316 | 3.1% |
| Sentara Health Care (SHC) | 147 | −1,632 | 2.4% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 6,543 beneficiaries in Rockingham County were assigned to 54 Medicare Shared Savings Program ACOs, 62.0% of assignable Original Medicare beneficiaries. Together, roughly 73% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.