Medicare Advantage in Norton City, Virginia
772 people in Norton City, Virginia were enrolled in Medicare Advantage in October 2026, 64.1% of 1,205 eligible beneficiaries (+1.1 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 53% of reported enrollment; 7 parent organizations have 11 or more members and the HHI is 3,956 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 12 members here are in plans that terminate or leave the county. MA plans offered go from 23 to 25.
Parent organizations in Norton City
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 391 | −26 | 53.2% |
| Humana Inc. | 242 | +36 | 32.9% |
| Elevance Health, Inc. | 28 | +2 | 3.8% |
| CVS Health Corporation | 27 | −11 | 3.7% |
| UMWA Health and Retirement Funds | 21 | 0 | 2.9% |
| Sentara Health Care (SHC) | 13 | new | 1.8% |
| Mountain Empire Older Citizens, Inc | 13 | 0 | 1.8% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 151 beneficiaries in Norton City were assigned to 5 Medicare Shared Savings Program ACOs, 58.6% of assignable Original Medicare beneficiaries. Together, roughly 85% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.