Medicare Advantage in New Kent County, Virginia
2,378 people in New Kent County, Virginia were enrolled in Medicare Advantage in October 2026, 33.8% of 7,040 eligible beneficiaries (−0.1 pts since October 2025). Humana Inc. is the largest parent organization with 36% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 2,765 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 436 members here are in plans that terminate or leave the county. MA plans offered go from 30 to 26.
Parent organizations in New Kent County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 836 | +227 | 35.9% |
| UnitedHealth Group, Inc. | 676 | −20 | 29.1% |
| Elevance Health, Inc. | 528 | −28 | 22.7% |
| CVS Health Corporation | 246 | −2 | 10.6% |
| Sentara Health Care (SHC) | 23 | −95 | 1.0% |
| Devoted Health, Inc. | 17 | new | 0.7% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,979 beneficiaries in New Kent County were assigned to 43 Medicare Shared Savings Program ACOs, 59.4% of assignable Original Medicare beneficiaries. Together, roughly 73% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.