TRYNYTYhealth:enablement
MA Enrollment Explorer / Virginia / Franklin City

Medicare Advantage in Franklin City, Virginia

1,299 people in Franklin City, Virginia were enrolled in Medicare Advantage in October 2026, 59.0% of 2,203 eligible beneficiaries (+0.9 pts since October 2025). Elevance Health, Inc. is the largest parent organization with 36% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 2,614 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 121 members here are in plans that terminate or leave the county. MA plans offered go from 34 to 32.

59.0%MA penetration, October 2026
1,299MA enrollees
36%leading parent's share
61.1%MSSP ACO share of Original Medicare, PY 2024
Open the county on the market mapMedicare Advantage in Virginia

Parent organizations in Franklin City

Parent organizationMembersChange since October 2025Share
Elevance Health, Inc.449−5135.5%
Humana Inc.388+16730.7%
UnitedHealth Group, Inc.226−317.9%
CVS Health Corporation90−67.1%
Sentara Health Care (SHC)63−1125.0%
Devoted Health, Inc.48new3.8%

CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.

Value-based care alongside MA

In PY 2024, 482 beneficiaries in Franklin City were assigned to 19 Medicare Shared Savings Program ACOs, 61.1% of assignable Original Medicare beneficiaries. Together, roughly 84% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.