TRYNYTYhealth:enablement
MA Enrollment Explorer / South Dakota / Brown County

Medicare Advantage in Brown County, South Dakota

2,533 people in Brown County, South Dakota were enrolled in Medicare Advantage in October 2026, 29.1% of 8,705 eligible beneficiaries (+0.8 pts since October 2025). Medica Holding Company is the largest parent organization with 90% of reported enrollment; 3 parent organizations have 11 or more members and the HHI is 8,270 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 56 members here are in plans that terminate or leave the county. MA plans offered go from 9 to 7.

29.1%MA penetration, October 2026
2,533MA enrollees
90%leading parent's share
63.2%MSSP ACO share of Original Medicare, PY 2024
Open the county on the market mapMedicare Advantage in South Dakota

Parent organizations in Brown County

Parent organizationMembersChange since October 2025Share
Medica Holding Company2,276+44190.5%
UnitedHealth Group, Inc.225−2238.9%
CVS Health Corporation14−30.6%

CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.

Value-based care alongside MA

In PY 2024, 2,937 beneficiaries in Brown County were assigned to 34 Medicare Shared Savings Program ACOs, 63.2% of assignable Original Medicare beneficiaries. Together, roughly 74% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.