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MA Enrollment Explorer / Wisconsin / Adams County

Medicare Advantage in Adams County, Wisconsin

3,852 people in Adams County, Wisconsin were enrolled in Medicare Advantage in October 2026, 45.3% of 8,495 eligible beneficiaries (+0.3 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 43% of reported enrollment; 10 parent organizations have 11 or more members and the HHI is 2,623 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 941 members here are in plans that terminate or leave the county, and Aspirus, Inc., Centene Corporation leave. MA plans offered go from 26 to 20.

45.3%MA penetration, October 2026
3,852MA enrollees
43%leading parent's share
33.5%MSSP ACO share of Original Medicare, PY 2024
Open the county on the market mapMedicare Advantage in Wisconsin

Parent organizations in Adams County

Parent organizationMembersChange since October 2025Share
UnitedHealth Group, Inc.1,631+12542.6%
Sanford Health826+10621.6%
Humana Inc.584+22215.3%
CVS Health Corporation257+1416.7%
Elevance Health, Inc.248−4126.5%
Aspirus, Inc.134+863.5%
Centene Corporation107+122.8%
Health Care Service Corporation14−20.4%
Network Health, Inc.13new0.3%
Molina Healthcare, Inc.1300.3%

CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.

Value-based care alongside MA

In PY 2024, 1,058 beneficiaries in Adams County were assigned to 29 Medicare Shared Savings Program ACOs, 33.5% of assignable Original Medicare beneficiaries. Together, roughly 64% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.