Medicare Advantage in Lubbock County, Texas
28,910 people in Lubbock County, Texas were enrolled in Medicare Advantage in October 2026, 52.4% of 55,122 eligible beneficiaries (+0.1 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 48% of reported enrollment; 10 parent organizations have 11 or more members and the HHI is 3,221 (highly concentrated). For 2027, 2,449 members here are in plans that terminate or leave the county, and Baylor Scott & White Health, Health Care Service Corporation leave. MA plans offered go from 29 to 20.
Parent organizations in Lubbock County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 13,995 | −787 | 48.5% |
| Humana Inc. | 7,680 | +1,348 | 26.6% |
| CVS Health Corporation | 2,749 | −335 | 9.5% |
| Centene Corporation | 1,691 | −175 | 5.9% |
| Elevance Health, Inc. | 1,273 | +402 | 4.4% |
| Baylor Scott & White Health | 962 | +648 | 3.3% |
| Health Care Service Corporation | 235 | −125 | 0.8% |
| Lubbock Regional Mental Health | 146 | +4 | 0.5% |
| Rifkin Managed Care Holding, LLC | 81 | +3 | 0.3% |
| Consolidated Assoc of Railroad Employees HC | 27 | −4 | under 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 12,457 beneficiaries in Lubbock County were assigned to 88 Medicare Shared Savings Program ACOs, 68.8% of assignable Original Medicare beneficiaries. Together, roughly 85% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.