Medicare Advantage in Rutherford County, North Carolina
10,667 people in Rutherford County, North Carolina were enrolled in Medicare Advantage in October 2026, 59.2% of 18,023 eligible beneficiaries (+1.4 pts since October 2025). Humana Inc. is the largest parent organization with 50% of reported enrollment; 8 parent organizations have 11 or more members and the HHI is 3,292 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 868 members here are in plans that terminate or leave the county, and CVS Health Corporation leaves. MA plans offered go from 38 to 35.
Parent organizations in Rutherford County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 5,306 | +561 | 50.1% |
| UnitedHealth Group, Inc. | 2,611 | −404 | 24.6% |
| CVS Health Corporation | 887 | −237 | 8.4% |
| CuraCor Solutions Corp. | 852 | −115 | 8.0% |
| Devoted Health, Inc. | 630 | +470 | 5.9% |
| Centene Corporation | 280 | +70 | 2.6% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 15 | +1 | 0.1% |
| Elevance Health, Inc. | 14 | −2 | 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 3,632 beneficiaries in Rutherford County were assigned to 53 Medicare Shared Savings Program ACOs, 65.9% of assignable Original Medicare beneficiaries. Together, roughly 86% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.