Medicare Advantage in Rowan County, North Carolina
23,103 people in Rowan County, North Carolina were enrolled in Medicare Advantage in October 2026, 65.6% of 35,234 eligible beneficiaries (+0.1 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 33% of reported enrollment; 14 parent organizations have 11 or more members and the HHI is 2,429 (highly concentrated). For 2027, 152 members here are in plans that terminate or leave the county. MA plans offered go from 50 to 51.
Parent organizations in Rowan County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 7,639 | −2,098 | 33.2% |
| Humana Inc. | 7,596 | +1,862 | 33.0% |
| CVS Health Corporation | 1,980 | −722 | 8.6% |
| Health Care Service Corporation | 1,902 | +433 | 8.3% |
| CuraCor Solutions Corp. | 1,667 | −69 | 7.2% |
| Devoted Health, Inc. | 1,516 | +1,215 | 6.6% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 446 | +44 | 1.9% |
| Centene Corporation | 117 | +20 | 0.5% |
| Liberty Healthcare Insurance | 54 | +5 | 0.2% |
| Longevity Health Founders, LLC | 38 | −43 | 0.2% |
| Elevance Health, Inc. | 34 | −1 | 0.1% |
| Risant Health, Inc. | 19 | +7 | under 0.1% |
| EveryAge | 14 | −4 | under 0.1% |
| Highmark Health | 12 | 0 | under 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 4,680 beneficiaries in Rowan County were assigned to 54 Medicare Shared Savings Program ACOs, 57.5% of assignable Original Medicare beneficiaries. Together, roughly 85% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.