Medicare Advantage in Rockingham County, North Carolina
19,618 people in Rockingham County, North Carolina were enrolled in Medicare Advantage in October 2026, 76.7% of 25,575 eligible beneficiaries (+0.4 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 37% of reported enrollment; 11 parent organizations have 11 or more members and the HHI is 2,282 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 586 members here are in plans that terminate or leave the county. MA plans offered go from 53 to 53.
Parent organizations in Rockingham County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 7,237 | −622 | 37.0% |
| Humana Inc. | 4,430 | +398 | 22.7% |
| Risant Health, Inc. | 2,786 | −3 | 14.2% |
| CVS Health Corporation | 2,092 | −301 | 10.7% |
| Devoted Health, Inc. | 1,228 | +695 | 6.3% |
| CuraCor Solutions Corp. | 1,219 | −1 | 6.2% |
| Health Care Service Corporation | 353 | +246 | 1.8% |
| Centene Corporation | 92 | +50 | 0.5% |
| Highmark Health | 86 | +3 | 0.4% |
| Well-Spring Services, Inc. | 17 | −1 | under 0.1% |
| Longevity Health Founders, LLC | 16 | −11 | under 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 334 beneficiaries in Rockingham County were assigned to 42 Medicare Shared Savings Program ACOs, 7.8% of assignable Original Medicare beneficiaries. Together, roughly 79% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.