Medicare Advantage in Robeson County, North Carolina
19,744 people in Robeson County, North Carolina were enrolled in Medicare Advantage in October 2026, 75.0% of 26,340 eligible beneficiaries (+0.7 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 37% of reported enrollment; 9 parent organizations have 11 or more members and the HHI is 2,526 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 111 members here are in plans that terminate or leave the county. MA plans offered go from 34 to 32.
Parent organizations in Robeson County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 7,298 | +1,112 | 37.1% |
| Humana Inc. | 5,249 | −931 | 26.7% |
| CuraCor Solutions Corp. | 3,188 | +362 | 16.2% |
| CVS Health Corporation | 2,437 | −114 | 12.4% |
| Liberty Healthcare Insurance | 755 | +36 | 3.8% |
| Centene Corporation | 299 | +29 | 1.5% |
| Troy Holdings, Inc. | 277 | −58 | 1.4% |
| Highmark Health | 96 | −5 | 0.5% |
| Elevance Health, Inc. | 66 | 0 | 0.3% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 2,658 beneficiaries in Robeson County were assigned to 47 Medicare Shared Savings Program ACOs, 49.9% of assignable Original Medicare beneficiaries. Together, roughly 87% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.