Medicare Advantage in Hertford County, North Carolina
3,337 people in Hertford County, North Carolina were enrolled in Medicare Advantage in October 2026, 58.2% of 5,730 eligible beneficiaries (+1.0 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 38% of reported enrollment; 4 parent organizations have 11 or more members and the HHI is 3,022 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 28 members here are in plans that terminate or leave the county. MA plans offered go from 27 to 26.
Parent organizations in Hertford County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 1,256 | −167 | 37.8% |
| Humana Inc. | 1,138 | +45 | 34.2% |
| CuraCor Solutions Corp. | 598 | +101 | 18.0% |
| CVS Health Corporation | 333 | +112 | 10.0% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,578 beneficiaries in Hertford County were assigned to 22 Medicare Shared Savings Program ACOs, 76.9% of assignable Original Medicare beneficiaries. Together, roughly 90% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.