Medicare Advantage in Bladen County, North Carolina
5,630 people in Bladen County, North Carolina were enrolled in Medicare Advantage in October 2026, 65.3% of 8,617 eligible beneficiaries (+1.1 pts since October 2025). Humana Inc. is the largest parent organization with 37% of reported enrollment; 9 parent organizations have 11 or more members and the HHI is 2,554 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 44 members here are in plans that terminate or leave the county. MA plans offered go from 39 to 39.
Parent organizations in Bladen County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 2,095 | −47 | 37.4% |
| UnitedHealth Group, Inc. | 1,628 | +48 | 29.0% |
| CuraCor Solutions Corp. | 790 | +56 | 14.1% |
| CVS Health Corporation | 545 | +24 | 9.7% |
| Centene Corporation | 171 | +14 | 3.0% |
| Liberty Healthcare Insurance | 145 | −10 | 2.6% |
| Troy Holdings, Inc. | 124 | −14 | 2.2% |
| Devoted Health, Inc. | 68 | new | 1.2% |
| Highmark Health | 42 | +7 | 0.7% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,656 beneficiaries in Bladen County were assigned to 30 Medicare Shared Savings Program ACOs, 70.3% of assignable Original Medicare beneficiaries. Together, roughly 90% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.