Medicare Advantage in New Madrid County, Missouri
1,636 people in New Madrid County, Missouri were enrolled in Medicare Advantage in October 2026, 45.7% of 3,581 eligible beneficiaries (+0.3 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 76% of reported enrollment; 5 parent organizations have 11 or more members and the HHI is 6,067 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 245 members here are in plans that terminate or leave the county, and CVS Health Corporation leaves. MA plans offered go from 15 to 12.
Parent organizations in New Madrid County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 1,234 | +161 | 76.4% |
| CVS Health Corporation | 224 | +84 | 13.9% |
| Humana Inc. | 82 | +35 | 5.1% |
| Elevance Health, Inc. | 42 | −268 | 2.6% |
| Rifkin Managed Care Holding, LLC | 33 | +6 | 2.0% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,281 beneficiaries in New Madrid County were assigned to 12 Medicare Shared Savings Program ACOs, 70.3% of assignable Original Medicare beneficiaries. Together, roughly 84% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.