Medicare Advantage in East Baton Rouge, Louisiana
55,427 people in East Baton Rouge, Louisiana were enrolled in Medicare Advantage in October 2026, 65.4% of 84,808 eligible beneficiaries (+1.3 pts since October 2025). Humana Inc. is the largest parent organization with 43% of reported enrollment; 12 parent organizations have 11 or more members and the HHI is 3,388 (highly concentrated). For 2027, 7,249 members here are in plans that terminate or leave the county. MA plans offered go from 35 to 33.
Parent organizations in East Baton Rouge
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 24,014 | +1,620 | 43.4% |
| UnitedHealth Group, Inc. | 20,619 | −335 | 37.3% |
| CVS Health Corporation | 4,152 | −384 | 7.5% |
| Louisiana Health Service & Indemnity Company | 3,869 | +856 | 7.0% |
| Centene Corporation | 1,374 | −318 | 2.5% |
| Devoted Health, Inc. | 411 | new | 0.7% |
| Curana Health Holdings, LLC | 398 | new | 0.7% |
| Elevance Health, Inc. | 290 | +87 | 0.5% |
| Franciscan Missionaries of Our Lady Health System | 111 | −11 | 0.2% |
| Mitchell Family Office | 35 | +3 | under 0.1% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 22 | −2 | under 0.1% |
| Health Care Service Corporation | 15 | −3 | under 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 3,525 beneficiaries in East Baton Rouge were assigned to 78 Medicare Shared Savings Program ACOs, 17.0% of assignable Original Medicare beneficiaries. Together, roughly 71% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.