Medicare Advantage in Rabun County, Georgia
2,764 people in Rabun County, Georgia were enrolled in Medicare Advantage in October 2026, 46.6% of 5,934 eligible beneficiaries (−0.4 pts since October 2025). Humana Inc. is the largest parent organization with 37% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 2,652 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 19 members here are in plans that terminate or leave the county. MA plans offered go from 44 to 42.
Parent organizations in Rabun County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 1,011 | +122 | 37.0% |
| UnitedHealth Group, Inc. | 696 | −133 | 25.5% |
| CVS Health Corporation | 546 | +84 | 20.0% |
| Elevance Health, Inc. | 410 | −56 | 15.0% |
| Centene Corporation | 44 | −6 | 1.6% |
| Devoted Health, Inc. | 22 | new | 0.8% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,212 beneficiaries in Rabun County were assigned to 38 Medicare Shared Savings Program ACOs, 48.9% of assignable Original Medicare beneficiaries. Together, roughly 73% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.