Medicare Advantage in Heard County, Georgia
1,581 people in Heard County, Georgia were enrolled in Medicare Advantage in October 2026, 62.2% of 2,542 eligible beneficiaries (+0.6 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 33% of reported enrollment; 9 parent organizations have 11 or more members and the HHI is 2,196 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 15 members here are in plans that terminate or leave the county. MA plans offered go from 48 to 43.
Parent organizations in Heard County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 516 | +1 | 33.3% |
| CVS Health Corporation | 348 | −5 | 22.5% |
| Humana Inc. | 327 | +35 | 21.1% |
| Elevance Health, Inc. | 150 | −22 | 9.7% |
| Clover Health Holdings, Inc. | 58 | +26 | 3.7% |
| Health Care Service Corporation | 53 | +3 | 3.4% |
| Devoted Health, Inc. | 44 | +27 | 2.8% |
| UNICO Services, Inc. | 32 | +3 | 2.1% |
| Centene Corporation | 20 | −13 | 1.3% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 441 beneficiaries in Heard County were assigned to 15 Medicare Shared Savings Program ACOs, 72.2% of assignable Original Medicare beneficiaries. Together, roughly 89% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.