Medicare Advantage in Hall County, Georgia
21,785 people in Hall County, Georgia were enrolled in Medicare Advantage in October 2026, 49.9% of 43,637 eligible beneficiaries (+0.7 pts since October 2025). Humana Inc. is the largest parent organization with 29% of reported enrollment; 10 parent organizations have 11 or more members and the HHI is 2,187 (highly concentrated). For 2027, 1,923 members here are in plans that terminate or leave the county, and Kaiser Foundation Health Plan, Inc. leaves. MA plans offered go from 45 to 38.
Parent organizations in Hall County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 6,351 | +1,721 | 29.3% |
| CVS Health Corporation | 5,548 | +131 | 25.6% |
| UnitedHealth Group, Inc. | 4,365 | −1,140 | 20.1% |
| Health Care Service Corporation | 2,679 | +375 | 12.3% |
| Elevance Health, Inc. | 2,392 | −161 | 11.0% |
| Centene Corporation | 131 | −39 | 0.6% |
| Kaiser Foundation Health Plan, Inc. | 95 | +5 | 0.4% |
| Clover Health Holdings, Inc. | 93 | +64 | 0.4% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 35 | +4 | 0.2% |
| UNICO Services, Inc. | 23 | +5 | 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 1,210 beneficiaries in Hall County were assigned to 89 Medicare Shared Savings Program ACOs, 7.7% of assignable Original Medicare beneficiaries. Together, roughly 54% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.