Medicare Advantage in Bradford County, Florida
3,302 people in Bradford County, Florida were enrolled in Medicare Advantage in October 2026, 51.6% of 6,399 eligible beneficiaries (+0.8 pts since October 2025). Humana Inc. is the largest parent organization with 57% of reported enrollment; 6 parent organizations have 11 or more members and the HHI is 4,561 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 1,014 members here are in plans that terminate or leave the county, and Centene Corporation leaves. MA plans offered go from 17 to 15.
Parent organizations in Bradford County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 1,856 | +409 | 56.6% |
| UnitedHealth Group, Inc. | 1,200 | −166 | 36.6% |
| Guidewell Mutual Holding Corporation | 153 | −18 | 4.7% |
| Centene Corporation | 32 | −116 | 1.0% |
| CVS Health Corporation | 29 | +1 | 0.9% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 11 | −1 | 0.3% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 744 beneficiaries in Bradford County were assigned to 32 Medicare Shared Savings Program ACOs, 32.6% of assignable Original Medicare beneficiaries. Together, roughly 67% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.