Medicare Advantage in Bradley County, Arkansas
1,121 people in Bradley County, Arkansas were enrolled in Medicare Advantage in October 2026, 45.4% of 2,471 eligible beneficiaries (+2.2 pts since October 2025). UnitedHealth Group, Inc. is the largest parent organization with 62% of reported enrollment; 4 parent organizations have 11 or more members and the HHI is 4,885 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 0 members here are in plans that terminate or leave the county. MA plans offered go from 25 to 18.
Parent organizations in Bradley County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| UnitedHealth Group, Inc. | 683 | −13 | 62.1% |
| Humana Inc. | 347 | +107 | 31.6% |
| Centene Corporation | 54 | −8 | 4.9% |
| USAble Mutual Insurance Company | 15 | −18 | 1.4% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 980 beneficiaries in Bradley County were assigned to 16 Medicare Shared Savings Program ACOs, 74.1% of assignable Original Medicare beneficiaries. Together, roughly 86% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.