Medicare Advantage in Baxter County, Arkansas
7,197 people in Baxter County, Arkansas were enrolled in Medicare Advantage in October 2026, 45.5% of 15,809 eligible beneficiaries (+0.8 pts since October 2025). Humana Inc. is the largest parent organization with 67% of reported enrollment; 9 parent organizations have 11 or more members and the HHI is 4,851 (highly concentrated). HRSA classifies the county as fully rural. For 2027, 470 members here are in plans that terminate or leave the county. MA plans offered go from 26 to 26.
Parent organizations in Baxter County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 4,775 | +952 | 66.8% |
| UnitedHealth Group, Inc. | 1,242 | −66 | 17.4% |
| Centene Corporation | 590 | −242 | 8.3% |
| USAble Mutual Insurance Company | 248 | −442 | 3.5% |
| CVS Health Corporation | 153 | −6 | 2.1% |
| Select Founders, LLC | 72 | +19 | 1.0% |
| Health Care Service Corporation | 32 | 0 | 0.4% |
| Elevance Health, Inc. | 23 | −2 | 0.3% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 13 | −3 | 0.2% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 6,634 beneficiaries in Baxter County were assigned to 73 Medicare Shared Savings Program ACOs, 90.2% of assignable Original Medicare beneficiaries. Together, roughly 95% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.