Medicare Advantage in Etowah County, Alabama
17,639 people in Etowah County, Alabama were enrolled in Medicare Advantage in October 2026, 66.4% of 26,564 eligible beneficiaries (+0.4 pts since October 2025). Humana Inc. is the largest parent organization with 29% of reported enrollment; 11 parent organizations have 11 or more members and the HHI is 1,640 (moderately concentrated). HRSA classifies the county as partly rural. For 2027, 524 members here are in plans that terminate or leave the county. MA plans offered go from 37 to 37.
Parent organizations in Etowah County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 5,165 | +2,319 | 29.4% |
| BlueCross BlueShield of Alabama | 3,297 | +135 | 18.7% |
| UnitedHealth Group, Inc. | 1,816 | −2,046 | 10.3% |
| Highmark Health | 1,636 | −70 | 9.3% |
| Triton Health Systems, L.L.C. | 1,628 | +42 | 9.3% |
| Health Care Service Corporation | 1,464 | −163 | 8.3% |
| Devoted Health, Inc. | 1,202 | +545 | 6.8% |
| CVS Health Corporation | 931 | −471 | 5.3% |
| Elevance Health, Inc. | 329 | +1 | 1.9% |
| Associated Care Ventures, Inc. | 80 | −5 | 0.5% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 43 | −1 | 0.2% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 2,594 beneficiaries in Etowah County were assigned to 50 Medicare Shared Savings Program ACOs, 37.4% of assignable Original Medicare beneficiaries. Together, roughly 79% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.