Medicare Advantage in Baldwin County, Alabama
39,141 people in Baldwin County, Alabama were enrolled in Medicare Advantage in October 2026, 57.8% of 67,708 eligible beneficiaries (−0.04 pts since October 2025). Humana Inc. is the largest parent organization with 33% of reported enrollment; 14 parent organizations have 11 or more members and the HHI is 2,278 (highly concentrated). HRSA classifies the county as partly rural. For 2027, 916 members here are in plans that terminate or leave the county. MA plans offered go from 38 to 43.
Parent organizations in Baldwin County
| Parent organization | Members | Change since October 2025 | Share |
|---|---|---|---|
| Humana Inc. | 12,855 | +5,502 | 32.9% |
| UnitedHealth Group, Inc. | 10,258 | −5,512 | 26.3% |
| BlueCross BlueShield of Alabama | 7,385 | −95 | 18.9% |
| Health Care Service Corporation | 4,269 | +1,315 | 10.9% |
| Devoted Health, Inc. | 1,131 | +690 | 2.9% |
| CVS Health Corporation | 1,121 | −622 | 2.9% |
| Triton Health Systems, L.L.C. | 1,049 | −25 | 2.7% |
| Elevance Health, Inc. | 522 | +11 | 1.3% |
| Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 307 | −8 | 0.8% |
| Associated Care Ventures, Inc. | 52 | +12 | 0.1% |
| UMWA Health and Retirement Funds | 39 | +2 | under 0.1% |
| Highmark Health | 26 | +4 | under 0.1% |
| Louisiana Health Service & Indemnity Company | 13 | new | under 0.1% |
| California Physicians' Service | 12 | new | under 0.1% |
CMS suppresses county and contract counts of 10 or fewer; shares are of reported enrollment.
Value-based care alongside MA
In PY 2024, 10,456 beneficiaries in Baldwin County were assigned to 195 Medicare Shared Savings Program ACOs, 50.0% of assignable Original Medicare beneficiaries. Together, roughly 79% of all Medicare beneficiaries in the county are in Medicare Advantage or an MSSP ACO. See the ACOs in the MSSP Explorer.